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I think this is The Big Idea from the entry you link:

But the fact that homepages had no sense of standard structure, required manual updating, were unbound from time and were resolutely non-discursive meant that they were static, lumpen.
The mechanism to bring real "publishing to the people" was always missing. I don't know that designing a good CMS is as trivial as Tom wants us to believe, but then again I'm not a programmer, so he may be right. Still, tools like Movable Type have, imho, been part of the tipping point to weblogging.


As I said at the beginning of this blog, I've been tempted to do something like this for a long time.

TypePad - the easier-to-use child of Movable Type - was definitely one part of the tipping point for me. I've been a programmer in the past, but I don't have the time or the patience right now to do it. TypePad lets me concentrate on the ideas not the mechanics.

There are a lot of big ideas in the article, but you have highlighted a key one.

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